Traction · The Growth Engine · AAA by Artigellence

◆01 · The Weekly Rhythm

One session. One anchor. A full week of presence.

The anatomy of the session Anchor → cuts → video → schedule

Everything flows from one anchor piece, produced in a single weekly session — and every piece is engineered twice over: SEO, so Google ranks it, and AEO (AI Engine Optimisation), so ChatGPT, Claude, Perplexity and Google's AI answers cite your business when buyers ask. The discipline is the product: consistency beats brilliance — twenty-six consecutive weeks is what builds an audience, a list and a pipeline.

01 · The Anchor

The source of everything. One 600–1,000 word article in your voice — a market read, an explainer, a data piece, a mistake your customers keep making.

Blog · saved for newsletter

02 · The Cuts

One piece becomes many. The anchor reshaped platform-native — a genuine community contribution where your buyers actually gather, a thread, a post, plus one version for the professional audience. Never salesy; communities smell marketing instantly.

Reddit · X · Facebook · LinkedIn

03 · The Video

Short-form, faceless. One 30–60 second vertical — data, charts, captions, voiceover. You never need to be on camera.

Reels · TikTok · Shorts

04 · The Machinery

Scheduled, measured, routed. Everything queued for the week, last week's numbers pulled into a one-page snapshot, replies checked and routed to you.

Scheduler · weekly review sheet

Weekly: 1 article · 3–4 posts · 1 video Monthly: 1 newsletter · 1 attribution report From you: a quick sign-off · everything before it publishes

◆02 · The Output

What each week looks like from the outside.

Every week

1 anchor article on your site, in your voice
1 community contribution where your buyers gather
1 thread + 1 post across X and Facebook
1 LinkedIn piece for the professional / trade audience
1 short vertical video across Reels, TikTok, Shorts
Outreach in safe volumes — warmed, compliant, tracked

Every month

The newsletter — the four anchors distilled, sent to a list you own
The one-page report — leads, sources, conversions, attributed revenue
Two columns, kept honestly apart — proven and influenced, never mixed
Kill / double decisions — channels that don't attribute get cut; what converts gets doubled

"One good week means nothing; twenty-six consecutive weeks is what makes an audience, a list, and a pipeline. The commitment is the cadence itself — every week, including the boring ones."

◆03 · Sample Roadmap

Six months, honestly sequenced.

Illustrative · tailored at every meeting Scroll →

A representative shape drawn from live AAA engagements. Every real roadmap is built around your business, your tools, your buyers — and adjusted at every session as results come in. Nothing rigid, nothing off-the-shelf.

Now · Days 1–30

Phase 0 · Foundation

The invisible month — everything that matters, underneath

Cousin sending domain registered — your main domain never at risk
Email warmup begins Day 1 — the step that cannot be rushed (2–4 weeks)
SPF / DKIM / DMARC set correctly
Contact list cleaned and segmented — a smaller, alive list beats a big, dead one
Email capture live on your site with a genuinely useful lead magnet
Voice capture — 30–40 min of you talking; everything is written in your voice from then on

Seen working · Day 10

Month 1 · Weeks 3–4

Build · The Cadence

First presence, first signals

Blog live · first posts publishing in your voice
Warmup completes · re-engagement to the cleaned list — warmest names first
First compliant outreach begins, in safe volumes
AI-findability fixes applied to your site

Early signs

Month 2

Build · Attribution

Prove what actually works

Attribution dashboard live — lead → source → $$
Weekly engine fully rotating · anchor + cuts + video
Kill posting on channels that don't attribute
AI assistants start naming your business correctly

Traction

Month 3

Compounding

Real leads, stamped to source

First genuine enquiries routed to you, each stamped with its source
Referral-partner track begins — B2B effort, B2C reach
Newsletter starts earning replies
Reasonable results window opens

Reasonable results

Month 4

Scale & Rebalance

Owned beats rented

Owned leads > rented leads for the first time
Content compounding — older posts still bringing warm leads
Podcast unlocks at 100+ followers on any channel
Your inbound flow visible on the dashboard, daily

Owned > rented

Month 6 · + Beyond

The Engine

Runs while you work

~24 anchor articles · 120+ pieces of content — owned
An audience, a list and a pipeline that compound instead of resetting
Referral partners on autopilot monthly touch
Monthly report: leads, sources, conversions, attributed revenue

Real results

Sample shape only — drawn from engagements across food wholesale, finance broking, freight, rentals and property advisory. Your roadmap is scoped in Phase 0 and adjusted at every meeting as we progress.

◆04 · The Honest Timeline

When you'll see results — honestly.

Weeks 1–4

Foundation

Presence starts, list starts, warmup runs. Profile views, first followers, first opens. Not sales yet — this is the runway.

Months 2–3

First real signals

Outreach lands — industry reply rates run roughly 3–10% on good targeting, over a 30–90 day window. Warm leads begin arriving from content.

Months 3–6

The payoff window

Consistent presence + a warmed list + steady outreach = a predictable flow of qualified enquiry. This is when the engine earns its keep.

Beyond 6 months

The asset compounds

An owned audience, a growing list, partners distributing your content. The engine keeps working instead of resetting each month.

Why the wait is physics, not excuses: email warmup genuinely takes 2–4 weeks — rushing it kills deliverability for months. B2B replies genuinely land over 30–90 days. Audiences genuinely compound rather than spike. Anyone promising leads in week one is gambling with your name. Slow and safe protects the thing that can never be bought back.

◆05 · Fair Tracking

Two columns, never mixed.

Your own dashboard login · anytime Same screen we look at

You should never have to take anyone's word for the numbers. Every link is stamped, so a lead traces to the exact post or email that created it — and the monthly report always keeps two figures honestly apart.

Tracked · Provable

Directly attributed

Someone clicks a tracked link → lands on your site → enquires. Source stamped automatically.
Newsletter subscribers, opens and clicks — platform-reported.
Outreach replies — logged and timestamped.
Website enquiries carrying a tracking tag — traced to the exact post or email.

Hard numbers anyone can verify

Trust · Honest estimate

Influenced / assisted

Someone sees a post, doesn't click — then finds you later and calls. Probably ours; shows as "direct"; can't be proven.
A client who "just heard about you" with no tracked click.
Word-of-mouth that started with something published.

Shown for context · never inflated

An agency would fold "influenced" into "generated" to look bigger. AAA keeps them apart on purpose — if you ever show these numbers to your accountant, they'll hold.

The Plumbing · How Tracking Actually Works

UTM on every link

Every link the engine publishes — post, email, video caption, newsletter — carries a UTM tag naming its source, medium and campaign. No naked links, ever. That's what makes a lead traceable to the exact piece that created it.

Google Analytics 4

GA4 on your site reads the tags on arrival — sessions, sources, conversions, all in your own Google account. Set up in your name, owned by you, readable by your accountant.

Platform & email analytics

Newsletter opens and clicks, outreach replies timestamped by the sending tool, social reach per post — pulled weekly into your one-page snapshot alongside the GA4 picture.

Your dashboard login

Not a screenshot sent monthly — your own login to the live dashboard, the same screen we review at every session. Leads this week, by source, matured to $$. Open it any time.

◆06 · Why This Isn't Agency Work

An agency rents you activity. This builds what you own.

The agency model

Rented

Stop paying, it stops existing. The posts stop, the ads stop, the leads stop. The audience was never yours — it was borrowed monthly.

Reporting bundles "influenced" into "generated" to look bigger. The retainer buys activity, not assets.

Traction — the growth engine model

Owned

Stop paying, you keep everything. The sending domain and its earned reputation. The cleaned, growing list. The content library — every article, post and video. The attribution rails. All in your name, on your accounts.

The first months build foundation deliberately — that's why the six-month minimum is a strong recommendation, not a lock-in. Foundations poured properly don't need re-pouring.

"Here's the part most people miss: the funnel is product-agnostic. Once the engine runs — audience, list, deliverability, attribution — it can sell whatever you choose to put through it. Today's services. Next season's offer. The product you haven't launched yet. The foundation is built once; what flows through it is up to you, as we progress."

◆07 · The 26-Week Tracker

Money in vs what exists — week 1 to week 26.

Spend is contractual · output is deliverable Enquiry curve is illustrative

The honest shape of a six-month engagement: your investment climbs in a straight, predictable line — what you own compounds. Spend figures are the real contractual band (A$1,500–2,500/mo scenarios). Content counts are deliverables. The enquiry curve shows the typical shape of when signals arrive — never a promised volume.

What “paid on delivery” means — precisely. Delivered = the agreed work shipped and shown working (the piece, the post, the system). It does not mean paid-on-results: growth compounds over months after the work ships, and no AAA fee is ever contingent on an outcome, in either direction. You pay for delivered work on time; the traction it earns arrives on its own clock.

Two ways to buy Traction — same engine, different hands on it.
① Built & handed over: the figures below (Phase 0 A$4,500 → A$13,500–19,500 all-in). I build the engine on your accounts, train you, hand over — you run it, at cost (~A$1,500–2,500/mo tools & credits).
② Run monthly: I run it — weekly researched content, cuts, tracking, dashboard. Presence A$750 · Engine A$1,500 · Growth A$3,000 per month, month-to-month, no lock-in, first week delivered before the first invoice.

A$4,500 · Day-30 refund decision A$13,500–19,500 all-in

Cumulative investment (A$1,500–2,500/mo band) Owned output — articles · posts · videos · list Enquiry flow — illustrative shape only

Weeks	Invested to date	What exists — and you own
W 1–4	A$4,500	Phase 0 — seen working by Day 10; every cent back by Day 30. Cousin domain live & warming · SPF/DKIM/DMARC set · list cleaned & segmented · email capture on site · your voice captured · first working result by Day 10.
W 5–8	A$6,000 – 7,000	Warmup complete · ~8 anchor articles · ~30 posts · ~4 videos · re-engagement to warmed list · first compliant outreach · first opens and replies.
W 9–13	A$7,500 – 9,500	Attribution dashboard live — lead → source → $$ · ~13 anchors · ~50 posts · AI assistants naming you correctly · channels that don't attribute get cut.
W 14–18	A$9,000 – 12,000	First enquiries stamped to source · referral-partner track live · newsletter earning replies · reasonable results window open.
W 19–22	A$10,500 – 14,500	Content compounding — older pieces still pulling · owned leads > rented leads · podcast unlocks at 100+ followers · inbound visible daily.
W 23–26	A$13,500 – 19,500	~24 anchors · 120+ pieces · an owned list · attribution rails · a pipeline. The engine runs — and everything on this row survives the engagement ending.

Investment figures are the contractual band (Phase 0 + retainer at A$1,500–2,500/mo; ads and tools at cost on your card, excluded). Content counts are deliverables at standard cadence. Enquiry timing and volume depend on your market, list and offer — scoped in Phase 0, reviewed at every session, never guaranteed.

◆08 · The Investment

One Phase 0 price. Three ways to pay it.

All prices incl GST Updated 1 August 2026

Phase 0 · The Foundation · 30 Days

A$4,500 incl GST

First working result on your real data by Day 10 — watched before you decide. Continue, or every cent back by Day 30, no questions asked. First working result by Day 10. Same price for everyone — only the payment rhythm flexes:

1

Single payment — A$4,500 at the start

Day 1

2

Two instalments — A$2,250 at start, A$2,250 at the fortnight

Day 1 · Day 14

3

Three instalments — A$1,500 every ten days

Day 1 · 10 · 20

All rhythms complete within the 30-day window. The refund covers the full amount paid, whichever rhythm you choose. Refund terms as per the site-wide refund policy.

Then: the engine, scoped to you

After Phase 0, the Traction runs on a monthly engagement scoped at your sessions — sized to your channels, cadence and outreach volume.

Typically A$1,500 – A$2,500 / month

Six months minimum, strongly recommended — foundations and funnels compound; anything shorter buys the runway and walks before takeoff. All-in over six months: typically A$13,500 – A$19,500 (Phase 0 + retainer). 3-month break clause · direct founder access at every session · tailored at every meeting.

Ads & tools — at cost, on your card

If paid ads are part of your plan, ad spend runs A$500 – A$1,500 / month, paid at cost on your card — never marked up. Tools (~A$70–100/mo) likewise, in your name, owned by you. Ads are a separate conversation, added only once organic proves what converts.

Traction — the growth engine is AAA's distribution & marketing engagement — distinct from the agent Build & Retainer engagement priced on the main pricing page. Both start with the same A$4,500 Phase 0 — watched working on your real data by day 10, every cent back by day 30 if it doesn’t. Many clients run one; some run both.

Written once. Everywhere that matters. Every lead stamped to its source.