The Growth Engine is AAA's distribution and marketing engagement, built on four pillars: the Weekly Cadence — content engineered for SEO and AEO, so Google ranks you and AI assistants recommend you; email warmup & compliance — outreach that lands in inboxes, Spam Act clean; and tracking & analytics on everything — every link UTM-stamped, wired into Google Analytics, so when a lead becomes a sale you see exactly where it came from. Written once, never twice.
Everything flows from one anchor piece, produced in a single weekly session — and every piece is engineered twice over: SEO, so Google ranks it, and AEO (AI Engine Optimisation), so ChatGPT, Claude, Perplexity and Google's AI answers cite your business when buyers ask. The discipline is the product: consistency beats brilliance — twenty-six consecutive weeks is what builds an audience, a list and a pipeline.
A representative shape drawn from live AAA engagements. Every real roadmap is built around your business, your tools, your buyers — and adjusted at every session as results come in. Nothing rigid, nothing off-the-shelf.
Sample shape only — drawn from engagements across food wholesale, finance broking, freight, rentals and property advisory. Your roadmap is scoped in Phase 0 and adjusted at every meeting as we progress.
Presence starts, list starts, warmup runs. Profile views, first followers, first opens. Not sales yet — this is the runway.
Outreach lands — industry reply rates run roughly 3–10% on good targeting, over a 30–90 day window. Warm leads begin arriving from content.
Consistent presence + a warmed list + steady outreach = a predictable flow of qualified enquiry. This is when the engine earns its keep.
An owned audience, a growing list, partners distributing your content. The engine keeps working instead of resetting each month.
You should never have to take anyone's word for the numbers. Every link is stamped, so a lead traces to the exact post or email that created it — and the monthly report always keeps two figures honestly apart.
An agency would fold "influenced" into "generated" to look bigger. AAA keeps them apart on purpose — if you ever show these numbers to your accountant, they'll hold.
Every link the engine publishes — post, email, video caption, newsletter — carries a UTM tag naming its source, medium and campaign. No naked links, ever. That's what makes a lead traceable to the exact piece that created it.
GA4 on your site reads the tags on arrival — sessions, sources, conversions, all in your own Google account. Set up in your name, owned by you, readable by your accountant.
Newsletter opens and clicks, outreach replies timestamped by the sending tool, social reach per post — pulled weekly into your one-page snapshot alongside the GA4 picture.
Not a screenshot sent monthly — your own login to the live dashboard, the same screen we review at every session. Leads this week, by source, matured to $$. Open it any time.
Stop paying, it stops existing. The posts stop, the ads stop, the leads stop. The audience was never yours — it was borrowed monthly.
Reporting bundles "influenced" into "generated" to look bigger. The retainer buys activity, not assets.
Stop paying, you keep everything. The sending domain and its earned reputation. The cleaned, growing list. The content library — every article, post and video. The attribution rails. All in your name, on your accounts.
The first months build foundation deliberately — that's why the six-month minimum is a strong recommendation, not a lock-in. Foundations poured properly don't need re-pouring.
The honest shape of a six-month engagement: your investment climbs in a straight, predictable line — what you own compounds. Spend figures are the real contractual band (A$1,500–2,500/mo scenarios). Content counts are deliverables. The enquiry curve shows the typical shape of when signals arrive — never a promised volume.
| Weeks | Invested to date | What exists — and you own |
|---|---|---|
| W 1–4 | A$4,500 | Phase 0 — refundable to Day 30. Cousin domain live & warming · SPF/DKIM/DMARC set · list cleaned & segmented · email capture on site · your voice captured · first working result by Day 10. |
| W 5–8 | A$6,000 – 7,000 | Warmup complete · ~8 anchor articles · ~30 posts · ~4 videos · re-engagement to warmed list · first compliant outreach · first opens and replies. |
| W 9–13 | A$7,500 – 9,500 | Attribution dashboard live — lead → source → $$ · ~13 anchors · ~50 posts · AI assistants naming you correctly · channels that don't attribute get cut. |
| W 14–18 | A$9,000 – 12,000 | First enquiries stamped to source · referral-partner track live · newsletter earning replies · reasonable results window open. |
| W 19–22 | A$10,500 – 14,500 | Content compounding — older pieces still pulling · owned leads > rented leads · podcast unlocks at 100+ followers · inbound visible daily. |
| W 23–26 | A$13,500 – 19,500 | ~24 anchors · 120+ pieces · an owned list · attribution rails · a pipeline. The engine runs — and everything on this row survives the engagement ending. |
Investment figures are the contractual band (Phase 0 + retainer at A$1,500–2,500/mo; ads and tools at cost on your card, excluded). Content counts are deliverables at standard cadence. Enquiry timing and volume depend on your market, list and offer — scoped in Phase 0, reviewed at every session, never guaranteed.
Fully refundable up to Day 30, no questions asked. First working result by Day 10. Same price for everyone — only the payment rhythm flexes:
All rhythms complete within the 30-day window. The refund covers the full amount paid, whichever rhythm you choose. Refund terms as per the site-wide refund policy.
After Phase 0, the Growth Engine runs on a monthly engagement scoped at your sessions — sized to your channels, cadence and outreach volume.
Six months minimum, strongly recommended — foundations and funnels compound; anything shorter buys the runway and walks before takeoff. All-in over six months: typically A$13,500 – A$19,500 (Phase 0 + retainer). 3-month break clause · direct founder access at every session · tailored at every meeting.
If paid ads are part of your plan, ad spend runs A$500 – A$1,500 / month, paid at cost on your card — never marked up. Tools (~A$70–100/mo) likewise, in your name, owned by you. Ads are a separate conversation, added only once organic proves what converts.
Start with the free 90-minute Workflow Walkthrough — we map where your week goes and where the engine fits. No pitch, no obligation.
All prices incl GST · Refund policy & terms · Frequently asked questions · Ads & tools at cost on your card